iOS Growth reaches 42% of U.S. Smartphone Market Over Holidays

In the three months ending January 2017, iOS devices occupied 42 percent of the whole smartphone market in the United States, which showed a 2.9% increase mostly based on iPhone sales over the holidays. New statistics published by Kantar Worldpanel also pointed out that Android smartphones, holding 54% of shares of the US market, witnessed a 1.8 percent decline in comparison with the same three months last year. There is a truth that Android and iOS are always competitive with each other in all battles proved in almost today’s findings. Although few re-emerging brands such as the Nokia 3310 or BlackBerry Keyone were attempting to bring customers new encouragements, their legacy helped boost Android’s market share


According to Kantar, iPhone 7 remains its position as the top seller in important markets, particularly in Germany, France and Great Britain. Overall, iOS collected benefits from a variety of regions but not including Japan, Spain, and China. Particularly, there was the biggest year-by-year plunge of iOS by 8.4% in the China market, which made its market share go down by 16.6% lower over 83.2% of Android devices. Kantar added that the rapid development of local vendors- Oppo and Vivo was the main cause of Apple’s continued annually reductions in China.

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During the last three months, iOS grew at a recording level. In France, the indicator reached 24.2 percentage points (a 4.9% rise) in the smartphone OS market share. Apple held a 22.7% market share in five European big markets including, a 2.4 percentage point increase compared to the last period. Like in the US, Android retains its leading position in the European market with 74.3% of the marker share The upcoming iPhone 8 is expected to boost Apple’s market share. However, the tenth anniversary iPhone is rumored to arrive later than the two standard 4.7 inch and 5.5 inch iPhone models in September and it is estimated that a new iPhone will come with modern OLED display, the Home Button’s disappearance, and Wireless charging capabilities.